Hmm, not sure if this is new or not but still is a pretty cool feature. If you have a cell phone with limited minutes in your plan but you also have unlimited incoming calls(by some providers) this is for you. So, MagicJack (MJ) allows you to enable a feature (forward) in your profile(mymagicjack.com) to forward to another phone, like your cell phone. Well, if you have unlimited incoming calls and are using MJ, all your calls can be made with MJ and then forward/returned to your cell phone. The best thing is, your computer does not need to be on in order to forward the calls, as long as the forwarding feature is enabled. I was initially told that this only works as long as the computer is on. Hope this helps in saving you money to discover more locally.